Why Diet Sodas Are Fattening: The Cephalic Fat Spiral

Leading fitness experts, such as Matt Furey and Art De Vany, have long claimed that diet sodas were fattening even though they have no calories. Now science shows why they were right:

For as long as humans have lived on Earth, they have been eating foods that taste sweet, such as sugar cane and honey.

So, the brain has a conditioned response in reaction to eating something sweet.

It is called the Cephalic Phase Insulin Response (CPIR), and it’s responsible for the fat-storing effects of diet beverages, including diet sodas, diet tea, coffee, energy drinks, sports drinks, and flavored waters. Read more